Samsung Electronics explicitly states that they will increase their investments “significantly” to increase his own bada platform.
“We believe this is a good platform to build,” said Juha Park, senior vice president for product strategy at Samsung, said in an interview with Bloomberg on the sidelines of the Mobile World Congress (MWC) 2012 in Barcelona, ??Spain, yesterday (28/2 ), which refers to the software platform bada. “We want to have a wide portfolio to bada, ranging from high-end segment up to the mass market.”
While the smartphone market to industry analysts also acknowledged that the existence of the bada is very useful for the Samsung for the implementation of their strategy in the market.
“It is quite meaningful for a niche market segment,” says Thomas Kang, director for wireless smartphone strategy-based Strategy Analytics in Seoul. “Sales for the current might not large, but existence itself can give Samsung a lot of influence.”
Kang said that Samsung sold about 8 million to 9 million bada smartphones in 2011, up significantly compared to 2 million a year earlier. Kang also argue that to adopt the bada in high-end model to compete directly with the iPhone, Samsung will need to increase the availability of software applications running on bada.
To overcome this, Samsung now has another platform enables developers to memporting or modify existing applications, based on Apple’s IOS platform, Google Android and Nokia Symbian to the bada platform with ease. Samsung also will utilize web-based applications through support for HTML5 and WAC to raise the amount of available applications for bada besides organizing various events for developers in different countries and the world renowned campus to introduce their platform.
President of Samsung Mobile, JK Shin told reporters in Barcelona on February 26th ago stating that Samsung aims to double sales of mobile phone (feature phone), smartphones and tablet computers this year, and expects to sell about 380 million handsets in 2012, for all types of